Case Studies

What the Biggest Business Deals of 2019 Tell Us About the Next Decade

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Unlike the earth’s climate, the climate for business deals remained stubbornly unchanged…

The CVS-Aetna Merger Hinges on One Question: What Do Consumers Get Out of It?

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | November 7, 2017 The proposed merger of CVS and Aetna will test what it…

Who Killed The GE Model?

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | This blog has gotten a lot of attention. The Wall Street Journal…

The Amazon-Morgan-Berkshire Partnership Balloon

By Ben Gomes-Casseres This blog was cited in The New York Times’s DealBook (January 30, 2018): The effort focuses on…

What Does Whole Foods Get from Amazon? Alexa, for Starters

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | All the talk about Amazon’s acquisition of Whole Foods has been about…

Three Types of Acquisitions — Lessons from Microsoft and LinkedIn

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Microsoft’s acquisition of LinkedIn is big and bold — and likely to…

How Divestments Create Value — The Case of Yahoo!

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Just as the M&A party appears to be winding down, the divestment…

Sources of Joint Value — Questions About Pfizer-Allergan

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   Pfizer and Allergan are set to merge in the biggest combination…

The Strategy Behind the Deal — Questions About Dell-EMC

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | The news that Dell will acquire EMC is déjà vu all over…

From Rivals to Partners — IBM and Apple

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   The lynchpin of the new IBM-Apple alliance will be this simple…

Exit and Loyalty — Yahoo and Tumbler

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | As Yahoo goes through with its acquisition of Tumblr, CEO Marissa Mayer…

Competing for Partners — Japan Airlines, Delta, and AA

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   Japan Airlines has chosen to stay hitched to American Airlines and…

Learning by Joint Venture — NUMMI

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   Last week, Toyota announced it will close the plant of New…

Boston Scientific and Medinol (A)

(Brandeis University case) History and challenges facing alliance between Boston Scientific, a leader in coronary stent market, and Medinol, its…

Can AOL and Google Marriage Work?

The Providence Journal Op-Ed (2005) Google’s billion-dollar engagement ring to AOL will not buy love, but it will buy bragging…